FRONTPAGE FIRM is a boutique publicity firm offering a range of services to help build and amplify awareness, reach, and relevance. Led by award-winning, Los Angeles-based communications strategist Tosha Whitten, we’re not just another publicity agency. Serving as strategic partners,we work with clients to craft compelling narratives that resonate and elevate brands to the forefront of their industries. With a rich tapestry of experience spanning over two decades, we specialize in delivering tailored and impactful communications solutions for clients in film, television, digital/streaming, publishing, lifestyle, multicultural, and consumer brands.
FRONTPAGE FIRM stands at the crossroads of urban culture and general market. Our background and diverse experience empowers us to navigate these landscapes with finesse. Through our strategic alliances with leading media outlets, we secure impactful placements across print, digital, and multimedia platforms that position clients for industry leadership.
Our Approach
We understand that every partner has a distinctive story to tell. Our approach is rooted in collaboration and customization. We work closely with you to understand your business from the inside out – your goals, values, and unique selling points. This deep dive allows us to curate service packages that align seamlessly with your needs, ensuring that our efforts yield powerful and measurable results.
Our mission is to elevate brands, individuals, communities and causes through thoughtful strategy, creativity, on-point execution and drive.
The next generation of strategic communications pros are here to help shape your brand's reputation.
Our Core Services
FrontPage Firm offers a range of customizable service packages that are carefully curated to meet our client’s needs, ensuring powerful results. Below are some areas of expertise:
Media Relations
& Strategic Communications
(Corporate, Consumer, Entertainment, Technology, Publishing, Talent, Executive)
Content / Programming Campaigns
(Film, TV & Streaming)
Red Carpet Events
(Press Outreach, Credentials, Logistics & Talent Booking)
Festival, Awards Publicity & FYC Campaigns
(Talent, Creative, Content, Studio/ProdCo)
Our Clients
FRONTPAGE FIRM's portfolio boasts a constellation of iconic names and projects. From major feature placements in esteemed outlets like Good Morning America, The New York Times, and Entertainment Weekly, to collaborations with industry giants such as Sony Pictures Television, Screen Actors Guild Awards, STARZ and Netflix, our track record speaks volumes about our dedication to excellence.
Partial Client List
- Habitat for Humanity of Greater Los Angeles (Habitat LA)
- Super Bowl Soulful Celebration (Super Bowl Gospel Celebration)
- The Players Choir
- Falkon Content (The Game Plan w/ Shaquille O'Neal/TNT)
- DeVon Franklin, Franklin Entertainment (It Takes A Woman)
- Ri-Karlo Handy, Sunwise Media (Harlem Globetrotters: Play It Again/NBC)
- The Handy Foundation
- Roland S. Martin, #RolandMartinUnfiltered, Black Star Network
- The Annual Stellar Gospel Music Awards
- Producer/Director Andre Gaines (Lady & The Dale/HBO Max)
- Producer/Director Dallas Jackson (The System)
- American Reality TV Awards (ARTAS)
- Shinola Detroit/Falkon Purpose
- Moms of Black Boys United, Inc. (MOBB United)
- Kheris Rogers (Teen Author, Fashion Entreprenuer & Anti-Bullying Activist)
Our Work
As one of few boutique PR firms operating at the intersection of urban culture and general market, the FrontPage Firm team leverages our alliances at leading media outlets to deliver results for clients. Through existing relationships, strategic targeting, and relevant pitching, we secure compelling print, digital, broadcast and electronic placements to position brands at the forefront of their industry.
(Click the images below for a snapshot of results)
SUPER BOWL SOULFUL CELEBRATION
(previously SUPER BOWL GOSPEL CELEBRATION)
HABITAT LA -- LOS ANGELES BUILDERS BALL
About Us
CEO & Principal PR Strategist
FrontPage Firm is led by Tosha Whitten, a successful corporate communications and strategic publicity executive with more than two decades of experience in television, film, entertainment, technology and consumer products. Whether representing clients as a consultant or serving as a corporate senior executive team member, she has led multi-dimensional communications initiatives and promotional campaigns that deliver measurable results at every budget level. Recent clients and projects have included campaigns to debut streaming and linear tv content such as hit Starz series “Power Book 3: Raising Kanan” and “BMF”; HBO Max original limited series “The Lady and the Dale”; Facebook Watch series “Roland Martin Presents: We Got Next”; specials such as “Super Bowl Gospel Celebration 2022” (Prime Video/IMDb TV & Bounce TV/ION),The Habitat LA Annual Builders Ball, and more. She has supported communications initiatives in the corporate and non-profit arenas, including work with AT&T, Habitat for Humanity of Greater Los Angeles, The Handy Foundation, Moms of Black Boys United, Inc. (M.O.B.B. United) and HBCUs in LA.
In her former role as SVP of Public Relations for TV One and sister network CLEO TV, Tosha oversaw the full scope of communications and public relations strategies, including corporate communications, media relations, public affairs, and program publicity. Based in Los Angeles, she also served as BET’s senior director of corporate communications, where she spent eight years directing public relations strategies and execution for the network’s original entertainment programming, series and specials. Along with extensive knowledge in corporate, TV/Film, entertainment, award shows, industry events and technology publicity, Whitten's portfolio includes major feature placements in high-profile, national outlets, such as Good Morning America, Entertainment Tonight, Access Hollywood, The New York Times, Los Angeles Times, USA TODAY, Jimmy Kimmel Live, The Talk, Entertainment Weekly, The Hollywood Reporter, Essence, The Tamron Hall Show, Variety, Black Enterprise, Parents, Glamour and In Style Magazine, to name a few. Tosha served as the primary network publicity contact for NAACP Image Awards (2016-2019); as a key member of the Annual Screen Actors Guild Awards PR team (2009 - 2017), executive-in-charge of publicity for The Stellar Gospel Music Awards (2010 – 2020), and has worked on many other award shows, original productions and consumer campaigns of every type.
Join the Team
Whether you're a visionary in the entertainment realm, a disruptor on the technology landscape, or a brand looking to captivate a broader audience, FRONTPAGE FIRM is your partner in success. We'll use our industry expertise, relationships, and innovative strategies to deliver a campaign that helps capture hearts and minds. Your journey to the front page begins here.
Contact Us
FrontPage Firm PR
Los Angeles, CA
info@frontpagefirm.com
www.frontpagefirm.com
@frontpagefirm
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